From dorm room to online publishing domination. Not quite. But the story of Car Throttle, founded almost 6 years ago by Adnan Ebrahim whilst studying at university, continues to gain momentum. The UK startup, which we previously dubbed the ‘BuzzFeed for cars’, has picked up $1.6 million in new funding, and with it plans to evolve into a ‘vertical media platform’.
This, Ebrahim tells me, will include eventually moving beyond the niche of cars (or “petrolheads”, as he likes to call it), by applying its editorial model and tech to other verticals. He won’t say, however, what those verticals will be, claiming to not yet know himself.
However, the long-term plan is definitely to build something a heck of a lot more scalable than a car “blog” alone, albeit one that punches above its weight, claiming 4 million unique visitors per month, 2.5 million Facebook fans and 300,000 subscribers on YouTube.
“How do you move beyond 4 million uniques?” is the question that Ebrahim and his team asked themselves, no doubt in discussion with Car Throttle’s VC backers. The answer they have come up with is two-fold.
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