Facebook released a public pilot of its long-awaited enterprise social app called Facebook at Worktoday, but will businesses actually want to use it?
Enterprise Social as a category has been with us for almost a decade, with companies like Jive,Yammer (now part of Microsoft) and Socialcast (now part of VMware) trying hard to get organizations to embrace social tools — often being sold ironically as “Facebook for the enterprise.”
Facebook is jumping feet-first into this existing market with all of its baggage and trying to show it can make the transition to a business product and all that entails. While the Facebook enterprise product has many advantages, there are also many unanswered questions.
Source:
http://techcrunch.com/2015/01/14/facebook-where-the-enterprise-reacts-to-facebook-at-work/
