Some 100,000 people signed up to buy the phone and Flipkart just couldn’t handle the rush.
Soon, this became the norm for the fast-growing Chinese smartphone company. The entire stock of Xiaomi’s smartphones was getting sold out in seconds.
Even Xiaomi was caught off guard. “When we came here, we were planning to sell a few thousand phones, and we were concerned if that target might be met. In the first two weeks alone, we sold 20,000 phones,” Hugo Barra, Xiaomi’s vice president of international operations, told Quartz in an interview last year.
That’s exactly the sort of momentum that Xiaomi hopes to capitalise on in 2015—and that now it will also cease to be just a phone company in India.
From the beginning
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