Video fitness startup Grokker is one of a large new group of startups aimed at helping people get fit. After offering up a wide variety of videos online, the company today is rolling out an iOS app that will now let users stream fitness content to their mobile devices.
Grokker was founded out of the personal frustration of former eBay and Yahoo exec Lorna Borenstein while on vacation a few years ago. She was in Maui with her family and wanted to get her yoga on, but didn’t want to drive 35 minutes to the nearest studio. After searching YouTube for a while in search of a decent yoga workout, Borenstein decided there was a market for a curated group of professionally produced fitness videos and Grokker was born.
“Finding quality videos on YouTube is like finding a needle in a haystack. There’s a real content discovery problem,” Borenstein told me by phone.
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