It's a common question of our time: "Which phone do you use?"
With BlackBerry's once commanding position diminished considerably, it largely comes down to Team Apple or Team Android.
As of now, it's a pretty close race between the two major operating systems. In October 2014, according to ComScore Apple ranked as the top smartphone manufacturer in that month, with 41.9 percent of market share, while Google's Android operating system—which is used on smartphones made by companies like Samsung and Xiaomi—led as the No. 1 smartphone platform, with 52.3 percent of market share.
So why do people pick one over the other? Since both are high-quality, reliable products, marketing experts say brand image is the deciding factor for many people.
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