It takes either a heavyweight advertising campaign or crafty innovation to stand out in the crowded tablet market these days.
A sharper screen or faster processor won’t do for brands wanting to step out from the broad shadow of Apple and Samsung, both of whom are making tablets in all shapes and sizes.
Step forward Asus, and its new Memo Pad 7. This isn’t a tablet selling itself on its technical capabilities, but a gadget attempting to act as a fashion accessory.
The design is inspired by the clutch bag or wallet, so think Prada or Gucci as you stroll along with tablet in hand.
The drawback on this is that “Asus” is scrawled across the back casing, somewhat nullifying any attempt to look like you belong among the fashion elite.
Asus, however, deserves some credit for trying to be different, and also producing a device that is not just attractive, but lightweight and pleasing to use.
The 7-inch HD screen is responsive and clear, the Android operating system cruises along, and the 5-megapixel rear camera and 2-megapixel front camera provide standard snapping capabilities with the addition of full HD video recording. More advanced camera controls are available for those who wish to go beyond point and click.
Source:
http://www.thenational.ae/business/the-life/asus-memo-pad-7-handbag-design-takes-men-out-of-the-equation
