joi, 5 februarie 2015

Samsung decides 56 smartphones a year is too many, will cut lineup by 30%



Samsung has been in a pretty tough spot lately. After several quarters of record profits in 2012 and 2013, the company has crashed back down to Earth. The low point for Samsung came last quarter, when it reported a 49 percent drop in profits. At the high end of the market, the company currently has to fight off Apple, which just released a phablet of its own. At the low end, it's going up against a flood of cheaper Chinese OEMs, led by Xiaomi and Huawei.
To try to get out of this slump, Samsung is taking a "less is more" approach. According to The Wall Street Journal, the company said it would cut its 2015 smartphone lineup by 25-30 percent. The company will work on the internals, too, saying during its last earnings call that it will "increase the number of components shared across mid- to low-end models, so that we can further leverage economies of scale."








Full article:
http://arstechnica.com/gadgets/2014/11/samsung-decides-56-smartphones-a-year-is-too-many-will-cut-lineup-by-30/

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