Outside of LG’s G Flex 2, CES has been a desert for major smartphone news. Even Sony’s big Android Lollipop tease this week turned out to be a TV rather than a new flagship handset. HTC used the show to launch the latest entrant in its mid-range Desire series, the Desire 826, but otherwise it's keeping a low profile until Barcelona's Mobile World Congress at the beginning of March — just like everyone else.
That tranquility shouldn't be misinterpreted as idleness. This week, I met with Drew Bamford, HTC's chief of design and user experience, to talk about the company's plans for 2015. Bamford had a whole slide deck prepared. Harkening all the way back to HTC's founding in 1997, Bamford walked me through the company's first two major phases — first as the manufacturer of smartphones for others and then as the producer of its own devices — before pointing to HTC's "next life," which begins this year. "2014 was the pivot to our third act," Bamford said. "The stimulus for that pivot has been a change in the environment."
Source:
http://www.theverge.com/2015/1/9/7507007/htc-in-2015-ces-report
